700+ Marketing Management Solved MCQs

Marketing is a process of converting the potential customers into …………..

Marketing is a …………..process

Which of the following is not included in the function of physical supply?

All forces or factors that effect marketing policies, decisions and operations of a business constitute..

The group of elements price, product, promotion and place constitute

The concept of marketing mix was developed by

Market where goods are transacted on the spot or immediately

Market where there is no physical delivery of goods

Markets which are organized and regulated by statutory measure are

The markets in which goods are bought and sold in bulk quantities.

Market in which gold and silver are sold

Market where money is lend and borrowed

Marketing is applicable in …………

Risk bearing is a function of…………

Marketing is important to

Profit through Customer Satisfaction Is aimed in …………. Concept

Marketing Environment is

Marketing that converts negative demand to positive demand is known as

Which of the following is not included in the micro environment

Consumers show …………… while buying their products on regular basis

“ We guarantee every product we sell” appeal to…………………motive

The negative feeling which arise after purchase causing inner tension is known as…..

Social class is an element of………………….factor

Sub-dividing of market into homogeneous sub-sections of customers is known as

The essential criteria for effective segmentation is

The strategy where the producer or marketer does not differentiate between different type of customers

The concentration of all marketing efforts on one selected segment within the total market.

Identifying and providing different marketing mix for each of the segments is known as……….

Civil engineers designing flats, villas, bridges etc.are an example of….

Shiny hair in case of a shampoo is a ……………….utility

Which of the following is not an element of demographic segmentation

Motives which are driven by learning, perception and attitude are known as..

The process of assessing the relative worth of different market segments and selecting one or more segments in which to compete is called

An organisation directs its marketing efforts at two or more segments by developing a marketing mix for each segment.

Which of the following are the elements of product positioning

Using the names of company’s powerful brands for line extentions is…..

The companies that have become a tried and trusted household name are

Positioning by emphasising the special attributes and benefits of the product is known as………..

Anything that has the ability to satisfy a consumer need is known as……

Products adapted to the perceived unique characteristics of national markets

Products seen as having extension potential into other markets

Products seen as only suitable in one single market

Products designed to meet global segments

Trade mark is a …………

Brands owned and developed by producers are known as

……………brands indicate only the product category

Which of the following is not a limitation of branding

The only revenue producing element in the marketing mix is.

Brands add value for both customers and the firm by

Which of the following is not a component of brand equity.

Which is not a level of brand loyality.

Trading down is a method of product line modification by.

Air conditioners are an example of …….goods.

American expression for fast moving consumer goods is…….goods.

Yellow goods include ………goods.

…….goods are purchased without any planning or search effort.

………goods are purchased on a regular basis.

……….influence product line decisions.

Rising profits is a feature of ……….stage of PLC.

Revival plans to reintroduce the product in more modified form is adopted in ………..stage of PLC.

The set of all the products a firm made available to consumers buy is called.

Setting price on the basis of the demand for the product is known as……

Setting price on the basis of the competition for the product is known as……….

Pricing method based on customer value is known as……….

Which of the following is not a method of cost based pricing

Which of the following is a method of Competition Based Pricing

Premium Pricing is a method of…………………

The approach used when the marketer wants the consumer to respond on an emotional, rather than rational basis

Razor manufacturer will charge a low price and recoup its margin (and more) from the sale of the only design of blades which fit the razor. This I an example of…………….

Where sellers combine several products in the same package is known as…….

Which of the following is not a factor influensing pricing policy

Which of the following are possible pricing objectives

When there is a large potential market for a product, the firm will adopt.

A price reduction to buyers who pay their bills promptly is called.

----------are the retailers who have no fixed place of business.

Departmental store is an example of

---------are retail stores owned by a group of consumers themselves

---------marketing uses telecommunication devices to reach prospective customers

Transport system creates---------- utility.

Warehousing creates ------------utility

-------is a system of selling goods directly to customers through a network of self employed people

Multilevel marketing is also called

---------is called shopping by post

The strategy of using as many out lets as possible is called

The best channel of distribution for Vacuum cleaner is

----------means the set of marketing intermediaries through which the goods flow from the producer to consumer.

-------means moving of finished goods from one end of a producer to consumer.

In a small market ----------is better

Sorting and grading of goods is considered as the function of

-------- are those who obtain title to goods with a view to selling them at profit

The major four elements of distribution mix are channels of distribution, transportation, Warehousing, and -------

The three major types of non store retailing are direct selling, direct marketing and------

Which of the following is not a non store retailing ?

Direct marketing is found more suitable to which of the following products?

Which company is the pioneer in the direct marketing ?

---------is a system of branch shops operated under a centralized management and dealing in similar lines of goods.

-------- is not a vertically integrated channel

-------- channel is one in which two or companies join together to exploit a marketing opportunity either by themselves or by creating an independent unit

---------is not a function of wholesaler

----------is a retailer who has fixed place of business in a locality but goes on changing his place to exploit the market opportunities.

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